Book Recommendation: Get Clients Now!

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Get Clients Now! A 28-Day Marketing Program for Professionals and Consultantsby C.J. Hayden

If you are interested in expanding your client base, but are not sure what to do next, check out this book.  It provides tools for evaluating your existing business development strategies, identifying areas of weakness, and designing a 28-day action plan to target those areas.  The book walks you through the process of selecting ten specific daily or weekly actions and provides a useful structure for tracking your progress.  This approach to marketing works by focusing on a set of simple and effective strategies done consistently over a period of time.  This book can be used on its own or in conjunction with a coaching/accountability structure.

Our Iceberg is Melting: A Book About Organizational Change

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It is also a parable about organizational change written by one of the foremost experts on the subject at the Harvard Business School. The story explores the process by which crises come to the attention of leadership,

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