Create Your Own Referral Team
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Referrals are the best way to get clients, and yet most lawyers don’t get as many as they would like. Learn an easy way to increase high quality referrals.
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Will Your Clients Come With You?
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Are you fed up with your firm and considering leaving? If so the big question, is whether your clients will follow you. Here are some things to consider.
Read MoreSeven Ways a Personal Brand Can Help Your Career
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Heard of personal branding but not sure why you should bother? This article explain how branding yourself can help you move your career from good to great.
Read More3 Reasons Law Firm Strategy is BS & Why it Matters
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Most lawyers think that “excellence” is a strategy. It is not. Discover how a real strategy can help you create a more successful and satisfying practice.
Read MoreAsking for Business: Tips, but No Tricks
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Worried about pressuring the client or looking desperate? Looking for the exact right words? Here is some food for thought.
Read MoreDo You Hate Sales? Try the Mango Test
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You don’t want to be one of those pushy, manipulative and annoying sales people. Yet, you need to develop clients. This article provides a solution.
Read MoreMarketing Lessons from the Switch Witch
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The switch witch is the newest Halloween tradition. She also exemplifies a great lesson about business development. See how.
Read MoreFive Tips for Advanced Conference Networking
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Networking is an art and, like all arts, there are many styles and degrees of proficiency. This week I am offering some advanced tips on how to leverage your attendance at conferences and similar events. Everyone knows that speaking at conferences provides exposure and credibility. However, most lawyers neglect other salient opportunities for connecting with potential clients, referral sources, and new partners. Next time, try some of these:
Read MoreSelling 2.0 – Helping is the New Selling
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Just as you sometimes read that 40 is the new 30 or brown is the new black, I propose that helping is the new selling. Large and small companies are catching on to the very basic human principle that we tend to like those who help us, and, of course, we prefer to do business with people (and companies) that we like. Last time I was in LA, my mother pointed out an “ad” that Allstate Insurance posted in the LA Times. The ad was really just a list of free gift suggestions, things that a person can do for others which make a difference for them, but which don’t cost the giver anything.
Read MoreBook Recommendation: Get Clients Now!
/Get Clients Now! A 28-Day Marketing Program for Professionals and Consultantsby C.J. Hayden
If you are interested in expanding your client base, but are not sure what to do next, check out this book. It provides tools for evaluating your existing business development strategies, identifying areas of weakness, and designing a 28-day action plan to target those areas. The book walks you through the process of selecting ten specific daily or weekly actions and provides a useful structure for tracking your progress. This approach to marketing works by focusing on a set of simple and effective strategies done consistently over a period of time. This book can be used on its own or in conjunction with a coaching/accountability structure.
